Brian Cook June 22nd 🍽️ Issue #45: Leave the Always-On Apocalypse on Shore Happy Father's Day to every dad in the Tribe. You showed up. You carried the load. Today, take a knee. Here's a hard truth for the dad stuck in a rut: the rut is comfortable. It asks nothing of you. One of my mentors used to say “A rut is just a casket with no ends.” That's exactly why it's dangerous. Set Your Table was built for that dad. It hands you a way to see where you are, name where you could be, & close the...
16 days ago • 1 min read
Brian Cook June 15th 🍽️ Issue #44: The Ripple Starts Thursday Think about the person who changed your life. Chances are they didn’t just impact you. They changed how you show up for everyone around you. That’s the ripple: your influence on one person becomes their influence on many. I learned this lesson the hard way, leading troops. West Point drills it into you on day one & every leadership course after: your people do what you DO, not what you say. Soldiers detect authenticity from a mile...
23 days ago • 1 min read
Brian Cook June 1st 🍽️ Issue #43: Every copy. Signed by hand. ✍️ Friends - This weekend I did something I have waited a long time to do. I sat down at my table & signed every preorder copy of Set Your Table. Not a stack. Not a sample. EVERY ONE. Each book got my hand on it. Each one got packed, boxed & carried to the mail…every one of them is or will be on its way to YOU by lunch 📦 I will not lie to you: it was a feeling I will not soon forget. For two years this book lived in my head, on my...
30 days ago • 2 min read
Brian Cook June 1st 🍽️ Issue #42: The Tile in Front of You Tribe - First, an apology. To everyone who pre-ordered & became a pre-sales leader for Set Your Table: the first print run is taking far longer to ship than I promised. You bet on this book before it existed in your hands, & you are STILL waiting. That is on me. The signed copies are coming; I am riding the printer & the fulfillment line hard. Thank you for your patience & your faith. I will not forget who stood at the table first....
about 1 month ago • 2 min read
Brian Cook May 26th 🍽️ Issue #41: The Hummingbird & the Power of Now Tribe - Memorial Day. Austin style. We started on Lake Austin: sun on the water, the right kind of quiet, that particular hush a city earns when remembrance is in the air. 🇺🇸 Then Zilker Botanical. Green & shade & old-growth oaks that have witnessed more Memorial Days than any of us. Denudo Coffee for a reset. ☕ Pinthouse for a righteous IPA. 🍺 Ribeyes on the grill to close it out. 🥩 A good day. A grateful day. Earned by...
about 1 month ago • 2 min read
Brian Cook May 18th 🍽️ #40: An Ode to Oversleeping Tribe - I overslept this morning. Not by minutes. By HOURS. The kind of sleep where you wake up disoriented, sun already high, phone full of pings, & for a second you wonder if you missed something important. Then you realize: your body knew exactly what it was doing. ☕ An Ode to Oversleeping For 33 years in uniform, oversleeping was a sin. PT formation didn’t care how tired you were. Combat didn’t care. Battle rhythm didn’t care. You set...
about 2 months ago • 4 min read
Brian Cook May 11th 🍽️ #39: The First Table Was Hers Yesterday was Mother’s Day. 💐 And I’m still sitting with it this morning. Before any of us learned to set our own table, someone set one for us. For most of us, that someone was Mom. She didn’t just put food down. She built rhythm. She built belonging. She built the felt sense that THIS SPACE, right here, is where we gather, where we’re known, where we’re fed. That is the original Set Your Table. Mothers don’t talk about Clarity,...
about 2 months ago • 2 min read
Brian Cook May 7th 🍽️ The Book is here! Tribe - It's live. Set Your Table: A Strategic Framework for Reclaiming Your Life is on Amazon. Right now. Today. 🔗 https://www.amazon.com/dp/B0GX3733HQ & for launch week+, the Kindle edition is $0.99. Less than a cup of coffee. Less than a song on iTunes used to cost. Less than almost anything else you'll buy this week. Here's the deal. I didn't write this book to get rich. I wrote it because I lived the Freedom Gap & I know too many of you are living...
2 months ago • 2 min read
Brian Cook May 4th 🍽️ Issue 37: the Best Day Brian Cook’s Weekly Dispatch The Best Day I’ve Had in a While 🎂👶 Today is my birthday. 58 years. I’m not going to pretend that number doesn’t stop me for a second. 58 years of decisions, deployments, failures, comebacks, love, loss, & relentless forward movement. But here’s what made today different from every other birthday I’ve had. Today, my second granddaughter came into the world. 🌅 Right now, as I write this, she is hours old. She has no idea...
2 months ago • 3 min read
