Brian Cook

June 1st

🍽️ Issue #43: Every copy. Signed by hand. ✍️

Friends - This weekend I did something I have waited a long time to do.

I sat down at my table & signed every preorder copy of Set Your Table.

Not a stack. Not a sample. EVERY ONE.

Each book got my hand on it. Each one got packed, boxed & carried to the mail…every one of them is or will be on its way to YOU by lunch 📦

I will not lie to you: it was a feeling I will not soon forget.

For two years this book lived in my head, on my screen, in a thousand drafts. This weekend it became real. Paper in my hands. A name on a label. A person on the other end who believed in this before there was anything to hold.

That person is you.

You did not just buy a book. You backed a mission. You set a table before the meal was even cooked and I will carry that a long way.

Here is the point. That line is not just a nice phrase. It is the whole idea.

In the book I call it the Table Principle. When you set your table before your guests arrive, you are not hoping for a good evening. You are making it inevitable. The right things in the right places, prepared in advance, so that by the time everyone sits down a good outcome is almost guaranteed.

That is exactly what happened this weekend.

I did not get lucky. I set a table two years ago: the drafts, the discipline, the people I let in. This weekend the payoff arrived in the form of real books going out to real people. Cause & effect. Preparation, then result.

That is the whole promise of this book. Set Your Table, & stop leaving your life to chance.

I trimmed down some footage from the weekend so you can see it for yourself — the moment I unpacked the first copies.

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So watch for your package. When it lands, crack it open & let me know it arrived. I want to hear from you. 📬

And when you have read it, there is one more way you can stand with this mission.

Leave a review. ⭐

A few honest sentences on Goodreads help this book find the next reader who needs it. That is how a book travels: one reader telling the next that it mattered. Here’s the link! ​

If you prefer Amazon? That works too: https://www.amazon.com/dp/B0GX3733HQ

Either one moves the mission forward. Both, if you are feeling generous.

Now the next mission.

ON 18 JUNE we go LIVE. 🎉

The official launch party for Set Your Table happens at Patriots Hall in Dripping Springs, Texas, starting at 1730.

This is the hard launch. The room. The people. The mission out loud.

If you are anywhere near the Texas Hill Country, come stand in that room with us. Bring your copy. Bring a friend. Bring the version of yourself that is ready to close the gap.

RSVP here: https://app.betterunite.com/patriotshallofdrippingsprings-briancookbooklaunch

Mark it down: 18 June. Patriots Hall. Dripping Springs. 1730. 🇺🇸

I will see you there.

Grab the book: https://www.amazon.com/dp/B0GX3733HQ

Join the Tribe: https://setyourtable.kit.com/b75d4d8f27

Start the work today with the Starter Workbook: https://setyourtable.kit.com/products/set-your-table-starter-workbook

Stay in the Stay in the fight. Set your table.​​ ~ Brian

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